Hollywood sign getting facelift

From BBC news: Another plastic-surgery patient in Hollywood.

The sign in the Hollywood hills was unveiled in 1923 and quickly became a tourist attraction.

But its constant exposure to the elements means it needs a touch-up, with two private San Diego companies donating the time and money.

(Emphasis mine.) Doesn't that just reflect poorly on Angelinos? Are they such tight-wads that a couple of generous firms in San Diego must donate their time and skills to restoring LA's most famous landmark? Or are they so blas�about the Hollywood sign that it's deemed too uncool to do the work?